We believe there’s always a better way
This belief stems from a drive to challenge norms, push boundaries, and constantly seek smarter solutions.
We’re not afraid to zig when others zag.
Our approach to communications have been shaped by the tenets of Silicon Valley:
Never satisfied with the status quo
Intelligent risk taking
Team-oriented culture
Flat hierarchy
Our Mission is Simple: Do Great Work
If you were to ask 100 marketing agencies if they prioritize creativity and strategy equally, all 100 would enthusiastically say “yes.” Yet, their actions often reveal a different story. Many focus on delivering standardized solutions that prioritize efficiency over originality, driven by the need to scale and meet financial goals.
In contrast, we structure our work to ensure creativity and strategy go hand-in-hand, always tailored to the unique needs of each client. This doesn’t mean we ignore efficiency or financial performance—we care deeply about delivering results that sustain our team and grow our company. However, our driving force is creating strategies that truly resonate with our clients and their audiences.
Why You Should Care That We’re Independent
The marketing industry has been dominated by large-scale consolidation, giving rise to a handful of massive entities—names like Omnicom, IPG, WPP and Publicis—which control a huge percent of the budgets earmarked for consultancies.
Amid this landscape, we remain an independent agency, standing apart as an outlier. With the freedom to adapt quickly, think creatively, and focus on what truly matters, we bring a personalized touch and a bespoke approach that the giants often can’t replicate.
It allows us to stay true to our philosophy: Delivering excellence drives financial performance growth—not the other way around.
Our clients gain the best of both worlds:
sophisticated campaigns + high-touch management.
Building a Collaborative Culture with Shine
Success and collaboration aren’t opposites—they work best when they go hand-in-hand. At the heart of any project, our clients play a pivotal role in shaping a culture of respect and shared ambition.
We aim for world-class results while valuing collaboration. By working closely with clients who engage openly, share ideas, and prioritize teamwork, we create a supportive environment that drives success.
This collaborative spirit sets the tone for our culture, where every voice matters, and progress is a shared achievement. By choosing positivity over hostility and collaboration over competition, we create a better path forward—one that’s easier on the soul and delivers exceptional results for all.
Navigating the Pandemic
How we reacted to the pandemic offers another window into who we are as a company.
The pandemic slammed us like it did every other agency. We saw revenue crater in March, 2020, reducing our monthly revenue stream by roughly 25%.
We applied three lessons learned from previous crises:
- Manically focus on the things within your control.
- It’s better to move too fast than too slow in reducing your cost structure.
- Marketing relies on optimism, but in a crisis, pragmatism is key. Prepared strategies ensure resilience and trust.
We Rose to the Challenge.
Our values and the Agency culture came to the fore.
During the pandemic, we partnered closely with clients to navigate challenges and adapt to change. Through strategic guidance, innovative solutions, and strong support, we helped them overcome obstacles and uncover growth opportunities. Together, we turned adversity into progress, ensuring our clients emerged more resilient and prepared for the future.